Client Success Stories

AI-Powered Design Innovation for Small Business

THE CHALLENGE

Julius Hunley, owner of Seventy-Seven Eighty—a family-operated t-shirt company—approached Knovera looking to expand his product line with fresh, original designs. As an electrician by trade with zero AI experience, Julius faced the challenge most small businesses face: how to bring creative ideas to life without hiring designers or outsourcing every concept. Before working with AI, Seventy-Seven Eighty was focused on finding their niche and balancing proper pricing—trying not to overcharge clients, but also not to undercharge for their products.

THE APPROACH

Knovera provided:
• Personalized needs assessment and goal-setting consultation
• Introduction to AI image generation tools (Microsoft Copilot and Google Gemini)
• Hands-on training in prompt engineering for visual design
• Practical guidance on iterating and refining AI-generated concepts

THE RESULTS

• Julius now independently generates original t-shirt designs based on his own creative vision
• Expanded product line beyond t-shirts to include customized bookbags and tote bags—all featuring original designs created through AI based on his own inspiration
• Continues to leverage AI tools months after initial training, regularly sharing new designs he's excited about
• Brought his own ideas to life in ways he never imagined—turning his creative vision into designs faster and more efficiently

CLIENT TESTIMONIAL

"WOW. After sitting down with Deb and having her walk me through how AI technology works and how it could expand the business, I just had to listen. With her help and the different techniques she shared for using AI, I discovered I could bring my own ideas to life in ways I never imagined. AI gave me the tools to turn my creative vision into designs faster and more efficiently. It also helped me explore new design concepts and expand into additional products like customized bookbags and tote bags—all featuring original designs created through AI based on my own inspiration.I would definitely recommend Deb's training to any small business that's unfamiliar or scared of the next evolution of business."— Julius Hunley, Owner, Seventy-Seven Eighty